Our store located in Wayne and serves the towns of Wayne, Oakland, Franklin Lakes, Pompton Plains, Pompton Lakes, Pequannock, Butler, Kinnelon, Riverdale, Wanaque, North Haledon, Haledon, Totowa, Lincoln Park, Ringwood, Bloomingdale, Towaco, West Milford and Hawthorne.

We take great pride in calling ourselves "Your Neighborhood Toy Store" because we are just that: a hub of activity, a meeting spot for kids and families, a place where we get to know you by name and where going the extra mile for you is the norm. We try to seek out unique toys that catch our eyes for lots of play value. Our store is filled with learning toys, infant toys, baby toys ... unique toys that will delight children of all ages.

Our Toys

Our product mix is carefully selected from toy manufacturers around the world ... classic toys that have passed the test of time as well as the latest toys on the leading edge of innovation. Our toys encourage curiosity, creativity and have extraordinary play value. We carefully evaluate every toy so we know they will delight children of all ages and for many years. We complement our mix with items from other industries ... jewelry, fashion accessories, kids’ stationery and personalized gifts.

We offer unique educational and developmental toys for all ages - great birthday gifts, games, puzzles, arts & crafts kits, science & nature products, construction toys, books, and dolls. Some of our favorite products are from the companies that you know: Arts and Crafts by Alex, Calico Critters, Creativity For Kids, Lego, Melissa and Doug, Playmobil, Plasma Cars, Orb Factory Stick Mosaics, Kooky Pens, Iwako Japanese Erasers, Smencils, Chicco, Lamaze, Thomas the Tank Engine, Groovy Girls, Automoblox, Kid Galaxy, Rokenbok, Webkinz, Mattel, Hot Wheels, Scientific Explorer, Klutz, Bakugan, Pixos, Tech Deck, Think Fun. Wild Planet, Spy Gear, Three Cheers for Girls, Top Trenz, Stomp Rockets, Blast Pad, Pump Rockets, Papo Figures, Franklin Sports, Cloud B, Twilight Turtle, Twilight Ladybug, Kumon Books, American Girl, Fancy Nancy, Corolle, Ravensburger, Wikki Stix, Fundex, Sanrio, Snap Caps, Educational Insights, Learning Resources and many more.

We are your Birthday Shopping Headquarters!

Come on in and enter a world of hands-on fun ... where you can play with toys before you purchase them! We know your shopping experience will be enjoyable, stress-free, and above all - fun! We offer Free personalization, Free gift wrapping, special in-store events, a valuable VIP program, fundraising events, a Birthday Wish List registry, and we ship anywhere.

Are you in a hurry? Call ahead and we'll choose the perfect gift and have it wrapped and ready when you drive up to our door.

Thank you for visiting our Web Site! We hope to see you soon!

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